Wonderland.

For over a decade, Rhuigi Villaseñor’s culture-
puncturing brand RHUDE has been redefining
luxury streetwear, earning acclaim from cultural
heavyweights Bella Hadid. The founder and
Creative Director translates his knack for
lifestyle-building into the world of football.
Covering our Winter 24 issue, he talks to
Wonderland's Editor-in-Chief, Toni-Blaze Ibekwe,
to unpack his childhood cultural influences, the
immigrant mindset, the power of collective
movements, and why defying the ordinary is the
ultimate mandate for the 2020s. 


Photography by Daniel Prakopcyk
Styling by Damien Lloyd
Grooming by Nathan Unce

Editorial Director Charlotte Morton
Editor in Chief Toni-Blaze Ibekwe
Senior Editor Ella Bardsley
Editor Erica Rana
Features Editor Ben Tibbits
Art Director Michael Morton
Assistant Art Director Beth Griffiths 
Junior Art Director Natasha Lesiakowska 
Fashion Director Abigail Hazard
Production Director Lola Randall

We ship worldwide, find out more.
RHUIGI Covers Wonderland's Winter issue 2024